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Risky discounts: Do people pre...
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ECONIS (ZBW)
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Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
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2
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
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When does framing influence preferences, risk perceptions, and risk attitudes? : the explicated valence account
Tombu, Michael
;
Mandel, David R.
- In:
Journal of behavioral decision making
28
(
2015
)
5
,
pp. 464-476
Persistent link: https://www.econbiz.de/10011536203
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