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~subject:"Perception"
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Perception
Consumer behaviour
12
Konsumentenverhalten
12
Taiwan
12
Firm performance
6
Internet marketing
6
Online-Marketing
6
Unternehmenserfolg
6
Beziehungsmarketing
4
Hotel industry
4
Hotellerie
4
Product quality
4
Produktqualität
4
Quality management
4
Qualitätsmanagement
4
Relationship marketing
4
Standardisierung
4
Standardization
4
Balanced Scorecard
3
Balanced scorecard
3
Brand image
3
Markenimage
3
Performance measurement
3
Performance-Messung
3
perceived quality
3
purchase intention
3
Advertising effects
2
Brand
2
Brand extension
2
Brand management
2
Empirical method
2
Empirische Methode
2
Green management
2
Markenartikel
2
Markenführung
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Organizational performance
2
Perceived innovation
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English
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Wu, Shwu-ing
2
Ho, Li-pang
1
Jang, Jiun-yi
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International journal of innovation and technology management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
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The performance of ISO certification based on consumer perspective : a case study of a travel agency
Wu, Shwu-ing
;
Jang, Jiun-yi
- In:
Total quality management & business excellence : an …
24
(
2013
)
4
,
pp. 496-518
Persistent link: https://www.econbiz.de/10009752066
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2
The influence of perceived innovation and brand awareness on purchase intention of innovation product : an example of iPhone
Wu, Shwu-ing
;
Ho, Li-pang
- In:
International journal of innovation and technology …
11
(
2014
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010411646
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