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Journal of marketing theory and practice : JMTP
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The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
Zboja, James J.
;
Brudvig, Susan
;
Laird, Mary Dana
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10012607669
Saved in:
2
Prosocial effects in youth from involvement in an experiential, cause-related marketing event
Arnold, Todd J.
;
Landry, Timothy D.
;
Wood, Charles M.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10003947368
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