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Neural correlates of impulsive buying tendencies during perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Florack, Arnd; … - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010198520
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Markenmanagement
Wänke, Michaela; Florack, Arnd - In: Wirtschaftspsychologie : mit 21 Tabellen, (pp. 107-126). 2007
Persistent link: https://www.econbiz.de/10003546112
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When products compete for consumers attention : how selective attention affects preferences
Florack, Arnd; Egger, Martin; Hübner, Ronald - In: Journal of business research : JBR 111 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012237786
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The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar; Szőcs, Ilona; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 4, pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552