//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When controversy sparks buzz :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Perception
Consumer behaviour
43
Konsumentenverhalten
43
Viral marketing
21
Virales Marketing
21
Communication
15
Kommunikation
15
Language
12
Social Web
12
Social web
12
Sprache
12
Personality psychology
11
Persönlichkeitspsychologie
11
Brand image
10
Markenimage
10
Linguistics
9
Linguistik
9
Decision
8
Emotion
8
Entscheidung
8
Experiment
8
word of mouth
8
Social behaviour
7
Soziales Verhalten
7
language
7
natural language processing
7
Marketing
6
USA
6
United States
6
Advertising
5
Werbung
5
Advertising effects
4
Behavioral economics
4
Beziehungsmarketing
4
Brand management
4
Decision theory
4
Entscheidungstheorie
4
Markenführung
4
Relationship marketing
4
Social network
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Berger, Jonah
4
Packard, Grant
2
Ho, Benjamin
1
Joshi, Yogesh V.
1
Rasmussen, Scott J.
1
Sorensen, Alan T.
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
2
Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
Saved in:
3
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
4
How concrete language shapes customer satisfaction
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->