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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension

Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593

Persistent link: https://www.econbiz.de/10010462631

Sight unseen : the role of online security indicators in visual attention to online privacy information

Sheng, Xiaojing; Felix, Reto; Saravade, Swapnil; … - In: Journal of business research : JBR 111 (2020), pp. 218-240

Persistent link: https://www.econbiz.de/10012237805

The influence of perceived strength of brand origin on willingness to pay more for luxury goods

Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605

Persistent link: https://www.econbiz.de/10011962816

Best practices for implementing experimental research methods

Stoner, Jennifer L.; Felix, Reto; Stadler Blank, Ashley - In: International journal of consumer studies 47 (2023) 4, pp. 1579-1595

Persistent link: https://www.econbiz.de/10014326063

Management students’ attitudes toward business ethics : a comparison between France and Romania

Bageac, Daniel; Furrer, Olivier; Reynaud, Emmanuelle - In: Journal of business ethics : JOBE 98 (2011) 3, pp. 391-406

Persistent link: https://www.econbiz.de/10008860263

Management Students’ Attitudes Toward Business Ethics : A Comparison between France and Romania

Bageac, Daniel; Furrer, Olivier - 2014

This study focuses on the differences in the perception of business ethics across two groups of management students from France and Romania (n=220). Data was collected via the ATBEQ to measure preferences for three business philosophies: Machiavellianism, Social Darwinism, and Moral Objectivism....

Persistent link: https://www.econbiz.de/10014149320