Similar Search Results

On the other hand ... : enhancing promotional effectiveness with haptic cues

Maille, Virginie; Morrin, Maureen; Reynolds-McIlnay, Ryann - In: Journal of marketing research 57 (2020) 1, pp. 100-117

Persistent link: https://www.econbiz.de/10012177920

Krishna, Aradhna; Lwin, May O.; Morrin, Maureen - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 57-67

Persistent link: https://www.econbiz.de/10003982915

Odor semantics and visual cues : what we smell impacts where we look, what we remember, and what we want to buy

Lwin, May O.; Morrin, Maureen; Chong, Chiao Sing Trinetta; … - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 336-350

Persistent link: https://www.econbiz.de/10011521494

Exploring the superadditive effects of scent and pictures on verbal recall : an extension of dual coding theory

Lwin, May O.; Morrin, Maureen; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 317-326

Persistent link: https://www.econbiz.de/10008658290

Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality

Nenkov, Gergana Y.; Morrin, Maureen; Maille, Virginie; … - In: Journal of business research : JBR 95 (2019), pp. 428-441

Persistent link: https://www.econbiz.de/10011980236

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Krishna, Aradhna - 2015

We develop a conceptual framework regarding the perceptual transfer of haptic or touch-related characteristics from product containers to judgments of the products themselves. Thus, the ﬁrmness of a cup in which water is served may affect consumers' judgments of the water itself. This...

Persistent link: https://www.econbiz.de/10013030024