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Go loud or go home? : how power distance belief influences the effect of brand prominence on luxury goods purchase intention
Aw, Eugene Cheng-Xi; Chuah, Stephanie Hui-wen; Sabri, … - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012430698
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Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali; Sinha, Neena; Singh, Pratibha; Chuah, … - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
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Webrooming as the new retail experience : a smart-shopping perspective
Wu, ZiQiang; Aw, Eugene Cheng-Xi; Chuah, Stephanie Hui-wen - In: International journal of retail and distribution management 51 (2023) 6, pp. 736-754
Persistent link: https://www.econbiz.de/10014281101