Jevtić, Jelena; Tomić, Slavica; Leković, Ksenija - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 190-200
Service-dominant logic observes the user as a co-creator of value in the process of providing services. In the case of a complaint, as a result of dissatisfaction, the user and the travel agency become a co-creator of the value of service recovery. The perception of interactionist fairness is...
