Purpose – The purpose of this paper is to investigate how public relations practitioners perceive investor relations itself and what the potential is in terms of public relations with empirical results. Design/methodology/approach – A web‐based survey was conducted by using systematic...

Purpose – This study was designed to test two models linking relationship perception, attitude, and behavior‐based involvement in a membership organization. This study helps fill a gap in the relationship management literature by exploring the hierarchy of effects among a strategic public...