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What makes products look premium? : the impact of product convenience on premiumness perception
Cho, Hyun Young; Lee, Sue Hyun; Saini, Ritesh - In: Psychology & marketing 39 (2022) 5, pp. 875-891
Persistent link: https://www.econbiz.de/10013186872
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Color darkness and hierarchy perceptions : how consumers associate darker colors with higher hierarchy
Chung, Myungjin; Saini, Ritesh - In: Psychology & marketing 39 (2022) 4, pp. 820-837
Persistent link: https://www.econbiz.de/10013165449