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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang
;
Carmon, Ziv
;
Kahn, Barbara E.
;
Malani, Anup
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 457-472
Persistent link: https://www.econbiz.de/10009565406
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Motivation to compete : understanding and overcoming the demotivating effect of competing with more people
Yang, Haiyang
;
Chattopadhyay, Amitava
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 328-345
Persistent link: https://www.econbiz.de/10014289841
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