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~subject:"Perception"
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Perception
Consumer behaviour
29
Konsumentenverhalten
29
Luxury goods
20
Luxusgüter
19
Brand management
18
Markenführung
17
Brand image
16
Markenimage
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Brand
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Markenartikel
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Luxury
6
Marketing
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Relationship marketing
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Beziehungsmarketing
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France
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Frankreich
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Rarity
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Advertising effects
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Comparison
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Emotion
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Vergleich
4
Werbewirkung
4
Brand loyalty
3
Corporate social responsibility
3
Desirability
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Lebensstil
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Lifestyle
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Luxury brand
3
Markentreue
3
Partial least squares
3
Social Web
3
Social web
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Wahrnehmung
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Album on line
2
Brand attitude
2
Brand heritage
2
Brand love
2
Celebrity endorsement
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Celebrity-Werbung
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Valette-Florence, Pierre
3
Barnier, Virginie de
1
Delécolle, Thierry
1
Kapferer, Jean-Noël
1
Parguel, Béatrice
1
Pecot, Fabien
1
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International marketing review
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
3
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How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
2
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
3
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
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