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Spending propensity and price perceptions
Chandrashekaran, Rajesh
- In:
The international review of retail, distribution and …
30
(
2020
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10012209869
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Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
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