Narrow search
Showing 1 - 4 of 4
Cover Image
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Cover Image
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun; Cho, Jung Rim - In: The journal of product & brand management 32 (2023) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Cover Image
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Cover Image
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Lee, Jung Eun; Watkins, Brandi - In: Journal of business research : JBR 69 (2016) 12, pp. 5753-5760
Persistent link: https://www.econbiz.de/10011597491