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User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Chen, Chunfeng
;
Zhang, Depeng
;
Lu, Kevin
;
Wang, Catherine L.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 744-760
Persistent link: https://www.econbiz.de/10013407506
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Understanding consumers' live-streaming shopping from a benefit-risk perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 973-988
Persistent link: https://www.econbiz.de/10014333573
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