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Rethinking visual communication research : updating old constructs and considering new metaphors

Janiszewski, Chris A. - In: Visual marketing : from attention to action ; …, (pp. 277-293). 2008

Persistent link: https://www.econbiz.de/10009260336

Goal-directed perception

Janiszewski, Chris A. - In: Handbook of consumer psychology, (pp. 393-416). 2008

Persistent link: https://www.econbiz.de/10003716233

Time to Pay Attention to Attention : Using Attention-Based Process Traces to Better Understand Consumer Decision-Making

Mormann, Milica Milosavljevic; Griffiths, Tom; … - 2021

This paper examines consumers’ attention traces (e.g., sequences of eye fixations and saccades) during choice. Due to reduced equipment cost and increased ease of analysis, attention traces can reflect a more fine-grained representation of decision-making activities (e.g., formation of a...

Persistent link: https://www.econbiz.de/10013244031

The influence of selective attention and inattention to products on subsequent choice

Janiszewski, Chris A.; Kuo, Andrew; Tavassoli, Nader T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1258-1274

Persistent link: https://www.econbiz.de/10009740314

Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making

Mormann, Milica; Griffiths, Tom; Janiszewski, Chris A.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 381-392

Persistent link: https://www.econbiz.de/10012417692

Evaluative conditioning 2.0 : referential versus intrinsic learning of affective value

Sweldens, Steven (contributor); … - 2008

Persistent link: https://www.econbiz.de/10008661436