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Persistent link: https://www.econbiz.de/10011285362
, convenience, and competitiveness as a basis for benefit segmentation. Identifies two segments, a performance driven segment that …
Persistent link: https://www.econbiz.de/10014760190
regarding product portfolio and marketing postures affect its performance, while accounting for competitive conditions in the …
Persistent link: https://www.econbiz.de/10011098109
orientation", and "innovativeness" are regarded together as having a significant impact on a firm’s performance. The objective of … this study is to find out the interrelationships of these variables and their impact on performance in the Turkish … Turkey are market oriented, learning oriented, and innovative and that all variables are effective on performance enhancement. …
Persistent link: https://www.econbiz.de/10011200121
minimum efforts. The performance in an SME company is described by a series of management, organization, and qualification … factors. Performance measurement strategies could play an important role in supporting managerial development in these … companies. In this paper we present an approach for performance improvement in SMEs. We motivate our work using the case study …
Persistent link: https://www.econbiz.de/10011207702
We examine the effect of relational constructs, such as satisfaction, trust and commitment on relationship performance … performance. Our empirical results provide strong evidence of duration dependent effects of satisfaction and trust, but we find … only weak evidence of such effects on performance. …
Persistent link: https://www.econbiz.de/10010837549
performance, and also for announcers who want to plan online communication. As the Internet is still a new media, measuring tools …
Persistent link: https://www.econbiz.de/10011073217
performance, and also for announcers who want to plan online communication. As the Internet is still a new media, measuring tools …
Persistent link: https://www.econbiz.de/10008876086
Successful companies are aware of the needs for long-term strategic development, which is based on relationship marketing with customers. That is necessary to touch the customers’ emotion and irrationality of purchase decision. For this touch, companies use marketing communication tools to...
Persistent link: https://www.econbiz.de/10011004664
Communication, in all its aspects excluding advertising, is an intrinsic element in every marketing strategy at whatever level. A quantitative analysis on the adevrtising and communication's feedback may be of absolute importance for the company, the research team and the marketing chief. In...
Persistent link: https://www.econbiz.de/10005007130