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Purpose – The purpose of this paper is to test the relationship between organizational antecedents, pricing capabilities, and firm performance. Design/methodology/approach – Quantitative survey of 748 managers from mostly large companies globally. Findings – It was found that the following...
Persistent link: https://www.econbiz.de/10014935513
Purpose: The purpose of this paper is to test the relationship between organizational antecedents, pricing capabilities, and firm performance. Design/methodology/approach: Quantitative survey of 748 managers from mostly large companies globally. Findings: It was found that the following five key...
Persistent link: https://www.econbiz.de/10010259549