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intermediaries in terms of trust, commitment, communication, control and two performance variables; financial performance and …-based direct sales were characterized having higher trust, communication and control than extended relationships before replacement … before they were replaced and analysed changes in the evaluations of the relationships and of the performance after the …
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Purpose – The purpose of this study is to explore the role of trust in the relationships and long‐term commitment … hoped that presenting practical tools for understanding the function of trust in strategic alliance performance may be … between partners in strategic alliances. A framework is developed for better understanding the role of trust in the …
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also show that the impact of trust and unilateral control on NPD performance are mediated by the tie strength. Originality …Purpose – The purpose of this paper is to examine the impact of governance modes (trust and unilateral control) on new … hypotheses. Findings – The results suggest that the trust and tie strength are positively related, while unilateral control and …
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