Purpose The purpose of this paper is to extend the understanding of relationships between entrepreneurial orientation (EO) and performance, and between market orientation (MO) and performance in different market contexts that set boundaries for performance. Design/methodology/approach The paper...

Purpose – The purpose of this paper is to examine important relationships pertaining to customer responsiveness of the industrial firm. Design/methodology/approach – Drawing on strategy and competitive dynamics literature, a contingency model is developed. Hypotheses were tested on 432...

Argues that there exists no universal business strategy such as the constant building of larger volumes. Instead the article advocates that any business strategy needs to rely on a deeper understanding of the freedom of action.Thus, the article presents the strategic states model and proposes...

Purpose – The literature reports mixed findings on the performance impact of market orientation and a lack of attention to the moderating roles of dyadic competition and firm's age. The purpose of this paper is to explore the relationship between customer responsiveness and performance of...