Ricardo Semler discusses with Bruce Lloyd the way he has turned conventional business rules upside down. His ideas, and the operating performance of his family‐owned company which makes pumps, valves and other industrial equipment, are described in detail in his best‐selling book, Maverick !

Dr Bruce Lloyd, Principal Lecturer in Strategy at South Bank University, in discussion with Eileen C. Shapiro, author of Fad Surfing in the Boardroom and Reclaiming the Courage to Manage in the Age of Instant Answers, about her latest book The Seven Deadly Sins of Business: Freeing the Corporate...