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~subject:"Performance incentive"
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Performance incentive
Consumer behaviour
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Advertising effects
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Advertising
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Internet marketing
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Online-Marketing
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Leistungsmotivation
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Altruismus
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Beziehungsmarketing
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Brand management
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Experiment
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Fundraising
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Gemeinnützige Organisation
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Kundenbindungsprogramm
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Leistungsanreiz
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Loyalty program
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Manufacturing industries
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Ahn, Sun Joo
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Kim, Kyongseok
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
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ECONIS (ZBW)
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The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
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Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
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