The paper aims to question the post-rational observations and traditional constructions of strategy in terms of what they achieve and what they fail to achieve, and seeks to reconstruct strategy as a multi-dimensional, dynamic concept. For this purpose, the study uses and interrelates the...

Purpose – The paper aims to question the post‐rational observations and traditional constructions of strategy in terms of what they achieve and what they fail to achieve, and seeks to reconstruct strategy as a multi‐dimensional, dynamic concept. Design/methodology/approach – For this...