Acur, Nuran; Bititci, Umit - In: International Journal of Operations & Production Management 24 (2004) 4, pp. 388-408
The aim of the paper is to demonstrate how business process‐based approach (PROPHESY) facilitates integration of resource‐based and market‐based approaches to strategy management. The paper begins by presenting resource‐based and market‐based strategy management approaches generally....