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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The relative impact of marketing, research-and-development, and operations capabilities on firm performance
Krasnikow, Alexander
;
Jayachandran, Satish
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003709039
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Product and environmental social performance : varying effect on firm performance
Jayachandran, Satish
;
Kalaignanam, Kartik
;
Eilert, Meike
- In:
Strategic management journal
34
(
2013
)
10
,
pp. 1255-1264
Persistent link: https://www.econbiz.de/10010188665
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Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
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