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Performance measurement
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Katsikeas, Constantine S.
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Morgan, Neil A.
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Hult, G. Tomas M.
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Jayachandran, Satish
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
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The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
Musarra, Giuseppe
;
Robson, Matthew J.
;
Katsikeas, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011503391
Saved in:
2
Assessing performance outcomes in marketing
Katsikeas, Constantine S.
;
Morgan, Neil A.
;
Leonidou, …
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011458667
Saved in:
3
How does relationship management infrastructure influence performance?
Jarratt, Denise G.
;
Katsikeas, Constantine S.
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 51-74
Persistent link: https://www.econbiz.de/10003831006
Saved in:
4
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
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