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Performance measurement
Consumer behaviour
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Journal of marketing communications
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
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2
Integrated marketing communications measurement and evaluation
Ewing, Michael
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
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3
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
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4
Artificial intelligence focus and firm performance
Mishra, Sagarika
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1176-1197
Persistent link: https://www.econbiz.de/10013463893
Saved in:
5
Towards a new paradigm of measurement in marketing
Salzberger, Thomas
;
Koller, Monika
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10009756049
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