"This book takes a critical look at methods for enhancing an organization's operations and day-to-day activities through the effective use of data, focusing on a variety of applications of predictive analytics within organizations of all types"--Provided by publisher.

"This book takes a critical look at methods for enhancing an organization's operations and day-to-day activities through the effective use of data, focusing on a variety of applications of predictive analytics within organizations of all types"--

Service quality is often conceptualized as the comparison between service expectations and the actual performance perceptions. It enhances customer satisfaction, decreases customer defection, and promotes customer loyalty. Substantial literature has examined the concept of service quality, its...