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Performance measurement
Beziehungsmarketing
13
Relationship marketing
13
Dienstleistung
12
Consumer behaviour
10
Innovation
10
Service quality
10
Dienstleistungsqualität
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Konsumentenverhalten
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Product quality
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Produktqualität
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USA
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Dienstleistungsmarketing
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Dienstleistungssektor
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Einzelhandel
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Retail trade
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United States
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Customer satisfaction
4
E-commerce
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Electronic Commerce
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Kundenzufriedenheit
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Marketing
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Marktforschung
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Measurement
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Messung
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Service industry
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Theorie
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Theory
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Customer service
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Management
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Market research
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Marketing theory
3
Marketingtheorie
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New product development
3
Performance-Messung
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Produktentwicklung
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Qualität
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Parasuraman, A.
3
Zeithaml, Valarie A.
3
Berry, Leonard L.
2
Malhotra, Arvind
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MSI reports : working paper series
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
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Servqual: a multiple-item scale for measuring customer perceptions of service quality
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Berry, Leonard L.
-
1986
Persistent link: https://www.econbiz.de/10000767760
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Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions link
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Berry, Leonard L.
-
1994
Persistent link: https://www.econbiz.de/10000896544
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3
E-S-Qual : a multiple-item scale for assessing electronic service quality ; Report No. 04-112
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Malhotra, Arvind
- In:
MSI reports : working paper series
(
2004
)
3
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002566757
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