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Performance measurement
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Journal of hospital marketing & public relations
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Organizational effectiveness and financial performance : a healthcare study
Minnis, William
;
Elmuti, Dean
- In:
Journal of hospital marketing & public relations
18
(
2007/08
)
2
,
pp. 115-134
Persistent link: https://www.econbiz.de/10003770229
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Customer relationship management strategic application and organizational effectiveness : an empirical investigation
Elmuti, Dean
;
Jia, Heather
;
Gray, Dane
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10003827276
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