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Refining measures to improve performance measurement of the accounts receivable collection function
Leitch, Philip; Lamminmaki, Dawne - Department of Accounting, Finance and Economics, … - 2009
Persistent link: https://www.econbiz.de/10008526283
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The nature and effectiveness of sponsorship performance measurement systems
Delaney, Deborah; McManus, Lisa; Lamminmaki, Dawne - In: Australasian marketing journal 24 (2016) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10011484621
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Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
McManus, Lisa; Guilding, Chris - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 771-795
Persistent link: https://www.econbiz.de/10003768195