In an environment where individual productivity can be increased through efforts directed at a conventional task approach and more efficient task approaches that can be identified through unconventional thinking, we examine the effects of productivity-target difficulty and pay contingent on...

We use two experiments to investigate how incentive scheme and task structure influence creative incubation in a multitask environment where participants perform both creative and simple routine tasks. In our first experiment, where participants are given the discretion to switch between a...