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Developing an effective digital presence
Cruz, Ana; Karatzas, Stelios - In: Digital and social media marketing : a results-driven …, (pp. 138-160). 2017
Persistent link: https://www.econbiz.de/10011582700
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Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander; Hausmann, Verena; Williams, Susan P. - In: Digital and social media marketing : a results-driven …, (pp. 279-300). 2017
Persistent link: https://www.econbiz.de/10011582721
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Measuring the market performance of brands : applications in brand management
Singh, Jaywant; Uncles, Mark - In: The Routledge companion to contemporary brand management, (pp. 13-31). 2016
Persistent link: https://www.econbiz.de/10011515338
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Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem; Shahzadi, Irum - In: Antecedents and outcomes of employee-based brand equity, (pp. 1-15). 2022
Persistent link: https://www.econbiz.de/10013336125
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Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad; Khan, Ahmad Sohail; Xiang, Li - In: Antecedents and outcomes of employee-based brand equity, (pp. 16-30). 2022
Persistent link: https://www.econbiz.de/10013336128
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Employee-based brand equity and competitive advantage
Safeer, Asif Ali; Khuhro, Saima - In: Antecedents and outcomes of employee-based brand equity, (pp. 54-71). 2022
Persistent link: https://www.econbiz.de/10013336132
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Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir; Göç, Kubilayhan; Yin, Xiaohong - In: Antecedents and outcomes of employee-based brand equity, (pp. 72-80). 2022
Persistent link: https://www.econbiz.de/10013336134
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Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib; Rubab, Azha; Chatchai Pitsaphol - In: Antecedents and outcomes of employee-based brand equity, (pp. 81-89). 2022
Persistent link: https://www.econbiz.de/10013336136