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Agribusiness, marketing and consumption economics
Cramer, Gail L. (contributor) - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10008688439
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Agricultural economics
Cramer, Gail L. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008688447
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Marketing productivity, marketing audits, and systems for marketing performance assessment : integrating multiple perspectives
Morgan, Neil A.; Clark, Bruce H.; Gooner, Rich - 2009
Persistent link: https://www.econbiz.de/10003836713
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - 2009
Persistent link: https://www.econbiz.de/10003836721
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Strategic types, distinctive marketing competencies and organizational performance : a multiple measures-based study
Conant, Jeffrey S.; Mokwa, Michael P.; Varadarajan, P. Rajan - 2009
Persistent link: https://www.econbiz.de/10003836614
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Managing tourism firms
Morley, Clive L. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003367760