Web surveys technically allow providing feedback to respondents based on their previous responses. This personalized feedback may not only be used to target follow-up questions, it also allows test results to be returned immediately to respondents. This paper argues that the possibility of...

In recent years, an increasing number of nationally representative surveys in the social sciences and economics have implemented the Big Five model of personality. While many personality inventories were originally developed in the context of self-administered questionnaires, they are often used...