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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
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International journal of market research
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Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
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Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and emotion on a social messaging line app
Chen, Chih Ping
- In:
International journal of market research
63
(
2021
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10012492768
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