"This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners." - Donald K. Wright, College of Communication, Boston University, USA "This book provides a compelling case that effective communication for an organization is as much about the...

This chapter builds on status as sociological ordering and introduces the relevance of high status for organisations and their strategic communication. It offers new insights into organisational leadership perceptions from a stakeholder perspective. A neo-institutional framework is combined with...

Der demografische Wandel stellt nicht nur die Gesellschaft vor grosse Herausforderungen, sondern auch einzelne Unternehmen. Die Personalentwicklung zeigt, dass Belegschaften immer älter werden und immer weniger junge Talente nachrücken. Jede Generation bringt andere Vorstellungen vom und...