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~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
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International journal of retail & distribution management
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Consumer-brand relationships in sport : brand personality and identification
Carlson, Brad D.
;
Donavan, D. Todd
;
Cumiskey, Kevin J.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009521998
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2
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
3
Fan socializing and BIRGing : the impact of trait competitiveness on fan behaviors
Donavan, D. Todd
;
Singer, Mara F.
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
39
(
2025
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10015330121
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