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Why does psychological distance influence construal level? : the role of processing mode
Yan, Dengfeng; Sengupta, Jaideep; Jiewen Hong - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 598-613
Persistent link: https://www.econbiz.de/10011734568
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Warm it up with love : the effect of physical coldness on liking of romance movies
Jiewen Hong; Sun, Yacheng - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 293-306
Persistent link: https://www.econbiz.de/10009581295
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The bright side of impulse : depletion heightens self-protective behavior in the face of danger
Lisjak, Monika; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 55-70
Persistent link: https://www.econbiz.de/10010381006
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Value from regulatory construal fit : the persuasive impact of fit between consumer goals and message concreteness
Lee, Angela Y.; Keller, Punam Anand; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 735-747
Persistent link: https://www.econbiz.de/10003945090