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Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
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Re-conceptualizing cognitive and affective customer-company identification : the role of self-motives and different customer-based outcomes
Wolter, Jeremy S.; Cronin, J. J. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 397-413
Persistent link: https://www.econbiz.de/10011489085
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Unique influences of cognitive and affective customer-company identification
Wolter, Jeremy S.; Cronin, J. J. - In: Journal of business research : JBR 78 (2017), pp. 172-179
Persistent link: https://www.econbiz.de/10011736275
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Experience identification : connecting online engagement to offline loyalty
Stevens, Jennifer; Gleim, Mark R.; Waites, Stacie F. - In: The journal of services marketing 38 (2024) 8, pp. 1012-1029
Persistent link: https://www.econbiz.de/10015114644