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The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana M.; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
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The roles of trait prudence and desire in consumer self-control for temptations
Aguirre-Rodriguez, Alexandra; Torres, Patricia - In: Journal of consumer marketing 40 (2023) 3, pp. 380-391
Persistent link: https://www.econbiz.de/10014275994
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Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra; Luna, David; Alvarez, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 303-327
Persistent link: https://www.econbiz.de/10014289839