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~subject:"Personality psychology"
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International journal of advertising : the quarterly review of marketing communications
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Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving
Bennett, Christine M.
;
Kim, Hakkyun
;
Loken, Barbara
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
3
,
pp. 288-300
Persistent link: https://www.econbiz.de/10009779771
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
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