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~subject:"Personality psychology"
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Personality psychology
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of the Academy of Marketing Science
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The Routledge companion to identity and consumption
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ECONIS (ZBW)
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Leveraging customers' multiple identities : identity synergy as a driver of organizational identification
Fombelle, Paul W.
;
Jarvis, Cheryl Burke
;
Ward, James C.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 587-604
Persistent link: https://www.econbiz.de/10009566393
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2
Beloved material possessions : ends or means?
Lastovicka, John L.
;
Sirianni, Nancy J.
- In:
The Routledge companion to identity and consumption
,
(pp. 52-62)
.
2013
Persistent link: https://www.econbiz.de/10009699501
Saved in:
3
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
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