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~subject:"Personality psychology"
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Journal of consumer behaviour : an international research review
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An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
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2
The importance of personal norms and situational expectancies to sustainable behaviors : the norm activation and situational expectancy-value theories
Lee, Stacy H. N.
;
Chang, Hyo Jung
;
Zhao, Li
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014303380
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