Showing 1 - 4 of 4
Persistent link: https://www.econbiz.de/10011987946
Persistent link: https://www.econbiz.de/10012295141
Persistent link: https://www.econbiz.de/10012172675
1. Introduction -- 2. The Extreme Sports Phenomenon: Dust to Glory -- 3. Psychological Perspectives On Extreme Sport Participants -- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports -- 5. Thrill Me! Advertising Effectiveness in Extreme vs...
Persistent link: https://www.econbiz.de/10012399274