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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Investigating consumer ethical beliefs : role of moral philosophies and personality traits
Gala, Prachi; Chauhan, Rahul; King, Robert; Vitell, Scott J. - In: Journal of consumer marketing 40 (2023) 6, pp. 685-701
Persistent link: https://www.econbiz.de/10014332327
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Dark triad-consumer behavior relationship : the mediating role of consumer self-confidence and aggressive interpersonal orientation
Blair, James Robert; Gala, Prachi; Lunde, Matthew - In: Journal of consumer marketing 39 (2022) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10013165324