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When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria; Tregear, Angela; Ansell, Jonathan; … - In: Psychology & marketing 35 (2018) 8, pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
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Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
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The personality of luxury : a new measure and the effects of brand personality distinctiveness and congruence on consumer responses
Balabanis, George; Karpova, Aleksandra - In: Journal of business research : JBR 189 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015399280
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Cultural antecedents and consequences of luxury brand personalities
Balabanis, George; Karpova, Aleksandra - In: European journal of marketing 56 (2022) 8, pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357