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~subject:"Personality trait"
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Personality trait
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenführung
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Markenimage
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Designation of origin
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Kanada
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Kulturelle Identität
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Messung
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Personality psychology
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Persönlichkeitsmerkmal
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Rojas-Méndez, José I.
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Papadopoulos, Nicolas
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Hine, Michael J.
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Murphy, Steven A.
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Journal of business research : JBR
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Journal of vacation marketing : an international journal
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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ECONIS (ZBW)
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1
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
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2
The US brand personality : a Sino perspective
Rojas-Méndez, José I.
;
Murphy, Steven A.
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
Saved in:
3
Countries' positioning on personality traits : analysis of 10 South American national tourism websites
Rojas-Méndez, José I.
;
Hine, Michael J.
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10011773052
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