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Selling vs. profiling : optimizing the offer set in web-based personalization

Johar, Monica; Mookerjee, Vijay S.; Sarkar, Sumit - In: Information systems research : ISR 25 (2014) 2, pp. 285-306

Persistent link: https://www.econbiz.de/10010393294

Association rules for recommendations with multiple items

Ghoshal, Abhijeet; Sarkar, Sumit - In: INFORMS journal on computing : JOC 26 (2014) 3, pp. 433-448

Persistent link: https://www.econbiz.de/10010399819

Accelerated learning of user profiles

Atahan, Pelin; Sarkar, Sumit - In: Management science : journal of the Institute for … 57 (2011) 2, pp. 215-239

Persistent link: https://www.econbiz.de/10008901447

Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell

Ghoshal, Abhijeet; Mookerjee, Vijay S.; Sarkar, Sumit - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 430-456

Persistent link: https://www.econbiz.de/10012624131

Designing Websites to Learn User Profiles Quickly

Atahan, Pelin; Sarkar, Sumit - 2009

Personalization and recommendation systems require knowledge about the users (user profiles), in order to be able to target products, promotions and advertisements. The faster the profiles are learnt, the sooner the site can start benefiting from these systems. We study how a site can learn the...

Persistent link: https://www.econbiz.de/10014211322